Assistant Manager - eCommerce and Digital Marketing

Job description

Reports To: Manager - eCommerce & Digital Marketing

As the Assistant Manager - eCommerce & Digital Marketing you are responsible for assisting the Manager - eCommerce & Digital Marketing in online content management, seeking online marketing opportunities and managing the company´s website and web traffic.

You will assist in developing direct and semi-direct online channels to check and to improve the Internet presence of the hotel.

Required knowledge and skill-set

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Basic understanding of web technology
• Experience with certain CMS and content management
• Experience with Email Marketing tools and content/visual creation, and knowledge of targeting and tracking techniques
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience and knowledge of web tracking tools (Google Analytics, or similar), implementation knowledge of tracking mechanism
• Experience in optimizing landing pages and user funnels Knowledge of image processing
• Experience in Development and implementation of online marketing activities
• Strong team player, communicative and receptive to ideas
• Preferably a Diploma, Advanced Higher/ Graduate Diploma in Business Studies/Administration/e-Commerce/ Marketing or equivalent

Duties & Responsibilities

• Load and update content (photography & descriptions) for the property on all online channels.

• Ensure the property’s content (photography & descriptions) across all online channels remain accurate and brand compliant.

• Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with the brand website.

• Create the monthly e-Commerce Action Plan outlining the activities planned to increase the online production and awareness.

• Assist the Manager - eCommerce & Digital Marketing in evaluating the performance of our brand website and give suggestions for how to promote and improve the presence of the hotel on the web, with the aim to increase the number of bookings and overall production while keeping the website up to date and inconsistency with the brand guidelines.

• Assist the Manager - eCommerce & Digital Marketing in creating and executing online campaigns across all online channels including and not limited to social media and third party websites. 

• Assist in evaluating the online presence and rate position of immediate competitors. 

• Assist the Manager - eCommerce & Digital Marketing in monitoring and implementing the full year online marketing and advertising 

• Monitor and assist Manager - eCommerce & Digital Marketing to implement and execute the active presence of the property on all social media tools and set-up and manage campaigns (paid / non-paid) and competitions to maximize the online exposure of the property.

• Assist Manager - eCommerce & Digital Marketing to develop the e-newsletters and any other online advertising mediums pertaining to the property in addition to handling its presence on partners’ websites and e-newsletters.